Color Party, Explained: The BRCH Format in Full Spectrum

A color party, in the format as it is generally run, dresses every guest in one strong colour, head to toe, so the room fills with blocks of red, blue, green, and yellow moving against each other. It is a dress code format, distinct from a colour run: the colour is the outfit. BRCH ran its Color Party on August 8, 2021, in the first summer of the calendar, and the BRCH record for that night is simpler than the general format: guests in their brightest fits.

How a color party works

• Each guest commits to one colour: outfit, accessories, the lot
• Hosts balance the room by assigning colours to groups or letting guests pick at ticket time, so the room does not land all in one colour
• Decor stays neutral or white, so the crowd supplies the colour
• Group photos by colour block are the format's signature moment

Color party vs colour run

The confusion is common and worth clearing: a colour run is a daytime fun run where runners pass through powder stations. A color party is a night out with a one-colour-per-guest dress code. Same palette, opposite events.

The BRCH edition

BRCH's Color Party ran on August 8, 2021, described in the event record as a vibrant explosion of color and energy, with guests in their brightest fits, celebrating creativity and community. It sits in the founding run of the calendar, weeks after the first Beer Pong Tournament, before the dress code idea narrowed to its sharpest forms: all white and all black. Read those next on the White Party hub and the Black Party hub, and the full record on the events timeline.

The other great colour commitment of the summer is the Pride Party Guide.