What to Wear to a White Party: The BRCH Dress Code Guide

Wear white, all of it: head to toe, including as much of your footwear and accessories as you can get there. That is the whole rule at a BRCH White Party, the format BRCH ran in four editions from 2023 to 2025, and this guide covers the edge cases guests actually ask about: cream, shoes, accents, and what happens if you show up in colour. Where this guide gives guidance, it is a recommendation from the format's logic, not a published door policy.

How much white is enough?

Aim for everything visible. The widely used operator rule of thumb is that about 80 percent white reads as committed in a crowd and in photos, and full white reads better. Half-white stands out in every photograph, and not in a good way. If one piece cannot be white, make it small, low, and quiet.

Shoes, accents, and the cream question

• Shoes: white if you own them. If not, the lightest pair you have, kept simple. Nobody wins points for white shoes and a black outfit
• Cream and off-white: the practical choice when pure white is not in the wardrobe. They photograph as white under party lighting, so they serve the format far better than a deliberate colour
• Accents: a metallic or silver accessory is fine. A coloured statement piece breaks the spell the format exists to cast
• Fabrics: choose ones that survive a night out. White shows every drink, so skip anything you would mourn

What happens if you do not follow the dress code?

Treat the code as the price of the format working at all: a white party only works when the whole room commits, which is why BRCH's own explainer describes the dress code as enforced at the door. One coloured outfit is a costume, a room of white is an event.

Plan the outfit like the night depends on it

It does, a little. People plan white party outfits together, arrive in groups, and photograph each other all night, which is why the format became BRCH's signature across the White Party series. New to the format itself? Read what a white party is first.